How does digital transformation benefit the investment world?

In recent years, digital transformation has revolutionized many sectors of the world economy, and the investment world has not been the exception. The application of new technologies has considerably improved the accessibility, efficiency, and profitability of financial markets, transforming the way in which investors make decisions, access information, and manage their portfolios.

Main benefits of digital financial transformation

• Optimization of data: digital transformation has allowed significant progress in the collection and analysis of financial data. There are tools that help predict trends, assess risks, and analyze asset performance with impressive precision. On the other hand, thanks to personalization algorithms, investors can receive recommendations tailored to their risk profile and financial objectives.
• Security and transparency: despite initial concerns about security in the digital world, the implementation of technologies such as blockchain has considerably improved transparency and security in financial transactions.

In addition, digitization has facilitated the implementation of advanced cybersecurity measures, such as encryption and biometric authentication, to protect investment platforms and ensure user security.

MAPFRE AM and its commitment to digital transformation

A clear example of this change is the recent implementation of the Aladdin platform by MAPFRE AM, the investment arm of the MAPFRE insurance group, becoming the first Spanish insurer to apply this technology.

This agreement represents a significant step forward in the company's digital transformation strategy, as it will unify the investment management process in all its public and private market portfolios worldwide.

The implementation of this technological tool, which will be carried out in phases, will reinforce MAPFRE AM's investment activities and provide its professionals with a scalable and connected platform that will streamline operations and optimize investment strategies.

What is Aladdin?

Developed by BlackRock, Aladdin is a technology platform that offers end-to-end solutions in the investment process. This tool allows companies to comprehensively manage portfolios, improving risk analysis capacity, portfolio creation, negotiation, and financial operations.

Thanks to the adoption of Aladdin, MAPFRE AM professionals will have access to an advanced data analysis system, which will facilitate informed decision-making and the identification of investment opportunities in real time. In addition, the platform will allow all processes to be unified into a single solution, reducing complexity and increasing efficiency.

The integration of Aladdin brings with it a series of key benefits for MAPFRE AM:

• Unification of processes: By centralizing the management of all its portfolios in a single platform, MAPFRE AM will simplify and optimize its operations globally.
• Advanced data analysis: The tool offers risk analysis and simulation capabilities, making it possible to make decisions that are more accurate and adjusted to market needs.
• International scalability: Aladdin's technology is able to adapt to MAPFRE AM's needs in all its key locations, facilitating its international expansion.
• Boosting growth: By streamlining processes and improving operational efficiency, MAPFRE AM will be better positioned to achieve its large-scale growth objectives.

“The adoption of Aladdin will help us unify all our applications and simplify the investment process, which in turn will accelerate the growth of the company. MAPFRE is present in twenty-five countries and financial centers in the main markets around the world. In recent years, we have increased our presence in Latin America and strengthened our business in other countries, such as France,” explains Álvaro Anguita, CEO of MAPFRE AM.

The adoption of this technological platform allows MAPFRE AM to anticipate the needs of its clients, offering agile solutions adapted to an increasingly complex and demanding financial environment.